DO NOT FORGET THE SOFT FACTORS! Companies and trained people are attracted to cities and states obviously because of‘ ‘good jobs’. They also come, however, because of more subjective ‘quality of life’ factors. This relates to our second Educational “Stretch Target” as parents want to settle down where their children can receive a good education. Proximity to an international airport, clean environment, diversity, relatively low cost housing, entertainment, and “reputation” plus affordable business operating expenses are among other features that entice in migration.